Consumers and companies are taking an active interest in cryptocurrencies, but there is clearly a long way to go before their eventual role in personal and business finance is fully realised. To some degree, a lack of broader awareness of what cryptocurrencies have to offer is holding the industry back. But so too is a lack of joined up thinking within some projects.
“Very few of the 2,000 or so cryptocurrencies operating have a truly business-like operational structure and a hierarchy that ensures they make good strategic decisions,” says Rowan Stone, director of business development for cryptocurrency ZenCash. “All these digital currencies are still in the phase of the geeks – too complicated and clunky for many to use. People are starting to realise that by fixing this we can make traditional finance efficient.”
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