 The dire handling of materials, chemicals, water, emissions and waste poses a serious problem for the fashion industry. Each year the sector uses enough water to fill nearly 32 million Olympic swimming pools and emits carbon dioxide levels equivalent to 230 million cars, according to the Pulse of Fashion report. Meanwhile, consumers annually dump 92 million tonnes of clothing that could have been recycled.
“Projections show that in the worst case, the fashion industry will face distinct restrictions on one or more of its key input factors, leaving it unable to grow at the projected rate, and in the long run unable to continue its current operating model,” warns Eva Kruse, chief executive of non-profit Global Fashion Agenda.  This year is a critical time for sales managers and their teams, and several key factors are combining to make it so. New use of data, personalisation and scientific skillsets are playing an increasingly important role; in a few years’ time selling may even be more about science than art.
In the near future, there will be significant change, starting with sales reps being automatically monitored and having their activities analysed.  Sales targets are an essential component of any business strategy. When leaders set unrealistic goals, however, they open their business to massive risk.
The dangers of overly aggressive sales leadership and the resulting hungriness of staff to satisfy management are highly evident. A fifth of employees and a third of senior executives now claim they can justify offering cash payments in return for business, according to the latest Europe, Middle East, India and Africa fraud report from professional services firm EY. A fifth of managers would be willing to book revenues early to meet targets.  Driverless cars, transport as a service, high-speed rail, supersonic flight and passenger drones. The list of travel innovations goes on. Governments are loosening the law to turn their countries into research hubs, and transport and technology companies are pouring billions into development.
In such circumstances, change is bound to be rapid. But there are serious questions over whether consumers want all this technology. |
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