Traditional approaches to collaboration are as outdated as the fax machine. While most businesses have now digitised, many have permitted historic gaps between departments’ cultures to widen, leading to disharmony and a stifling of innovation. What are the five factors needed for effective, agile collaboration?
Driving value through digital change is an ambition that ranks highly among many chief marketing officers. But to get there, businesses will need to transform processes, act on insights and establish powerful C-suite partnerships.
A selection of articles, reports and other content.