The traditional car purchase could soon be a thing of the past. According to the consultancy firm PwC, by 2030, shared or autonomous vehicles will be responsible for up to 37 per cent of mileage driven globally. The era of cars on demand is here, and manufacturers must respond now.
In the last two years, luxury car manufacturer BMW has dramatically broken with tradition in an effort to reduce reliance on vehicle sales. The German company has been growing ReachNow, a program described as ‘Airbnb for cars’, which allows people to rent BMW vehicles from owners without all the typical costs. Rentals are made on demand via a peer‐to‐peer app. Ford and General Motors have created similar services.
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