 At its simplest, digital transformation defines how technologies such as artificial intelligence, cloud and blockchain are used to power a company forward. This can be to enhance, or create, processes, culture and customer experiences to meet changing market requirements.
Digital transformation is largely driven by customer experience, expectation and engagement. Some 84 per cent of customers say the experience a company provides is as important as its products and services, according to research by the cloud-based software company Salesforce.  In pre-pandemic times, managers sought to build a team culture with their ever-present office workers. Productivity, collaboration, enthusiasm and team spirit were developed and nurtured over many years, with each new team member gradually brought into the fold.
The advent of coronavirus lockdowns changed all that - and balancing productivity and wellbeing could prove a major challenge. |
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