At its simplest, digital transformation defines how technologies such as artificial intelligence, cloud and blockchain are used to power a company forward. This can be to enhance, or create, processes, culture and customer experiences to meet changing market requirements.
Digital transformation is largely driven by customer experience, expectation and engagement. Some 84 per cent of customers say the experience a company provides is as important as its products and services, according to research by the cloud-based software company Salesforce.
A selection of articles, reports and other content.