In today’s digital era, companies are being deluged by data and analytical tools. This means there is often a painful mismatch between the information they rely on and the brand experiences their customers need across different channels.
At the same time, as the global economy experiences turbulence, business leaders need to unlock new areas of growth through modern customer activation strategies.
Globally, companies responded and recovered from the pandemic conditions by launching significant metamorphoses, and mergers and acquisitions played an instrumental role in this journey. Indeed, in 2021, against the backdrop of the most challenging conditions, corporates and private equity firms spent an unprecedented $5 trillion on M&A, the highest activity ever recorded.
A selection of articles, reports and other content.