The potential application of virtual and cross reality in enterprise is enormous, particularly when visual and engaging experiences clinch sales.
As a result, the real estate industry will see some of the biggest growth in its use, given its need to demonstrate what properties will be like to walk around and live in, before they are built. Its normal practice remains remarkably low tech, with sellers promoting properties with glossy brochures and generally quite basic information. The same is true for architects and interior designers wanting to demonstrate their ideas much better.
A selection of articles, reports and other content.