 Driving value through digital change is an ambition that ranks highly among many chief marketing officers. But to get there, businesses will need to transform processes, act on insights and establish powerful C-suite partnerships.
 Governments are implementing ever more advanced support programs to stimulate their economies to recover from the Covid-19 crisis and broader geopolitical challenges, and to thrive once again. The schemes being established include investments in physical infrastructure, digital and communications upgrades, sustainability improvements and highly-targeted tax incentives.
As these significant efforts move ahead, a key priority will be how to maximize their efficacy. This will require a close examination of which initiatives are best funded and run by government, and where the introduction of private infrastructure investors might drive efficient development, freeing money for schemes elsewhere.  For SMEs, efficiently allocating workspaces and meeting rooms in the hybrid workplace has become a major challenge. This has prompted a concerted move, among many, to agile desk booking.
 In today’s digital era, companies are being deluged by data and analytical tools. This means there is often a painful mismatch between the information they rely on and the brand experiences their customers need across different channels.
At the same time, as the global economy experiences turbulence, business leaders need to unlock new areas of growth through modern customer activation strategies.  Globally, companies responded and recovered from the pandemic conditions by launching significant metamorphoses, and mergers and acquisitions played an instrumental role in this journey. Indeed, in 2021, against the backdrop of the most challenging conditions, corporates and private equity firms spent an unprecedented $5 trillion on M&A, the highest activity ever recorded.
 Brands must understand motives in virtual environments if they are to create powerful, engaging experiences that build loyalty. Successful navigation of these arenas will add powerful value to campaigns.
 Bloomberg's vice chair for public policy, Mary Schapiro, was chair of the US Securities and Exchange commission. In this exclusive interview, she explains why transparency and global consistency will be key to meeting climate goals.
 Sustainability has moved into the mainstream for consumers, societies and businesses. As investors assertively pursue sustainable and purposeful growth opportunities, having the right priorities and partnerships unlock success.
 A powerful combination of environmental, social, and governance (ESG) demands is driving private equity funds and corporations to urgently transform their core strategies. Considerable shifts in consumer awareness and spending patterns, employee expectations, regulatory frameworks, and industry perception have prompted investors to
reassign billions of dollars using ESG lenses. Businesses must acknowledge this turbulent change by rapidly reshaping strategy and incorporating M&A as a cornerstone for swift and lasting improvements. After assets under management (AUM) in ESG-geared funds crossed the $1 trillion threshold in 2020, the following six months saw an unprecedented $103 billion worth of corporate and fund ESG activity3 as businesses jettisoned problematic units and launched bold sustainability acquisitions. |
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