Consumers constantly demand more from packaging. They want products to be environmentally friendly, and most are more likely to buy goods in packaging that represents them and their lifestyle. Glass gives brands endlessly recyclable and customisable packaging that empowers them to stand out even in the most fiercely competitive markets. It also allows them to preserve the subtle taste and texture of their products.
While glass, as with all packaging, had for some been viewed as a cost, the material is now increasingly viewed as a powerful brand asset. Euromonitor data shows a steady increase in glass usage since 2016. High glass-share segments, such as premium alcoholic beverages, are continually growing, and there is now increasing use of glass for packaging food and non-alcoholic drinks.
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