 For SMEs, efficiently allocating workspaces and meeting rooms in the hybrid workplace has become a major challenge. This has prompted a concerted move, among many, to agile desk booking.
 In today’s digital era, companies are being deluged by data and analytical tools. This means there is often a painful mismatch between the information they rely on and the brand experiences their customers need across different channels.
At the same time, as the global economy experiences turbulence, business leaders need to unlock new areas of growth through modern customer activation strategies.  Globally, companies responded and recovered from the pandemic conditions by launching significant metamorphoses, and mergers and acquisitions played an instrumental role in this journey. Indeed, in 2021, against the backdrop of the most challenging conditions, corporates and private equity firms spent an unprecedented $5 trillion on M&A, the highest activity ever recorded.
 A new category of system is helping execs grapple with complex data, siloed operations and macroeconomic challenges.
 Unprecedented business model shifts post-COVID have prompted a comprehensive reassessment of the role of chief financial officers, with a sharp focus on being facillitative, fair and building for the future.
 Some 3.7 billion people around the world do not have internet, the majority of them living in developing countries. New and more affordable technology is helping to change that, by moving away from complex, cost-prohibitive infrastructure.
 Brands must understand motives in virtual environments if they are to create powerful, engaging experiences that build loyalty. Successful navigation of these arenas will add powerful value to campaigns.
 With burgeoning cloud and hybrid IT complexity, driven by constant innovation, executives warn of the near impossibility of providing reliable systems and security. Introducing smart observability can enable businesses to better understand and swiftly remedy emerging technology problems before lasting damage is done.
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